INNOVATING LAND SALES WITH NEW MARKETING STRATEGIES
Emily Costopoulos is a licensed real estate professional and
founder of Black Pine Real Estate, specializing in land sales and development in the Northern Black Hills. With a background in engineering and construction, Emily brings a unique perspective to evaluating land for both residential and commercial projects.
She helps landowners analyze the highest and best use of their property and collaborates with local experts to highlight its potential in targeted marketing. Her recent successes in marketing land listings have earned her a reputation for delivering results, making her a trusted partner for landowners and developers looking to maximize the value of their land.
It’s challenging for the typical Buyer to find land and understand the nuances of a property when deciding to build on it by just looking at photos or videos online. This led the Black Pine Real Estate team to take a new approach for two recent land listings, experimenting with a new style of marketing to sell land faster than
the average 368 days that the Black Hills market typically sees.
VIDEO STYLE ONE
A professionally filmed video, not
often used in marketing land but
commonly used for luxury homes or
commercial spaces, was posted on
Instagram, Facebook, YouTube, and
TikTok and received great engagement across these platforms.
VIDEO STYLE TWO
For a more approachable video, we
brought a general contractor to the
property to share his insights about
building on the land in real time. This
unique approach also received great
engagement, sparking interest from
multiple potential buyers.
THE BUYER DECIDED TO MAKE
AN OFFER AFTER WATCHING
THE MARKETING VIDEO
ONE OFFEROR, WHO SUBMITTED
A FULL-PRICE OFFER, DROVE
FROM CALIFORNIA AFTER
WATCHING THE VIDEO
We pride ourselves in providing personalized solutions that bring our clients closer to their dream properties and enhance their long-term wealth.
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